Internet Marketing Plan
Internet Marketing Plan is a roadmap for driving visitors to your site and then converting them into buyers. The Internet Marketing Plan is devised to outline a solid Internet Marketing strategy for your web site and may comprise any of the following components:
Market Research
Perform thorough market research that focuses on your market, customers and competitors and will identify your most efficient Internet marketing strategy:
- Evaluate online competition (up to 10 included) and determine best practices and competitive advantage
- Analyze recent web site statistics
- identify and research target markets, visitor preferences and goals
Technical Elements, Design, Usability
Identify major factors affecting conversion of visitors into customers:
- Home page and other key page improvements
- Content improvements
- Navigation and labeling recommendations
- Design improvements
- Technical improvements
- Usability and accessibility
Marketing Strategy
Delineate Internet marketing strategy and action plan to draw qualified traffic to your Website:
- Outline search engine strategies
- Provide Search Engine Optimization (SEO) recommendations
- Outline web advertising campaign strategy
- Identify appropriate online marketing channels, including related online publications, blogs, discussion groups, portals, affiliate marketing, reciprocal linking, etc.
- Recommend web data analysis monitoring program
- Recommend ways of coordination with offline marketing
Investment: From $2500
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