Marketing
Automation

Marketing Automation involves leveraging technology to automate various marketing tasks, such as sending personalized emails and scheduling social media posts. It enables you to establish automated relationships with your prospects and customers, making it a powerful tool in modern marketing.

Marketing automation software typically includes landing pages, marketing workflows and lead nurturing programmes, list segmentation, lead scoring, CRM integration and social media automation. With the right technology and the right implementation, this can be a powerful ‘back end’ to your marketing – you drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads.

Many business owners have revealed that by simply automating their marketing, they have improved their ROI and drastically lowered costs. A better ROI is a result of automated marketing because it allows business owners the time to nurture any leads, which can increase customer numbers. Marketing automation tools can also tell a business owner which campaigns are most efficient, resulting in more capital saved.

Marketing technology enables us as marketers to be able to automate activities that would take a lot of time and resources otherwise. It includes allowing you to send personalised emails to leads and customers at exactly the right time, grade your leads in order of priority, and alert your sales team when leads or enquiries visit key pages of your website. Working with Cyusion as your marketing automation agency means you can tap into our knowledge of the technology, the strategy and the tactics needed to succeed and have our team implement everything for you.

Over many years we have worked with a wide variety of platforms including HubSpot, Sharpspring, Infusionsoft, Pardot, Marketo, and ClickDimensions.

The main programs usually have 3-4 different levels of budget which vary according to the number of email contacts, the number of users, the number of website visitors and the features required. They usually start at $100-$200 per month. Some businesses will invest hundreds of thousands of dollars a year into this technology.

While it does increase and improve your ability to communicate with your potential customers, it does require work – some companies even hire full time software ‘administrators’ to keep up. This is the benefit of hiring an agency like us – we can reduce the need for this extra work.

We are partners with HubSpot and Infusionsoft – these are the tools we use in our own business daily. But they are not right for everyone. We sometimes recommend alternative products like Pardot, Marketo or even Sharpspring or Act On.

There are some lead nurturing best practices, but the best lead nurturing is when it is completely tailored to your buyer personas and the buying cycle/buying journey they go on.